July 2022 - Apr 2024

Rapidly develop concepts, sketches and complex prototypes for testing
Conducting user interviews and A/B testing sessions to validate assumptions and design decisions.
Creating complex user flows for AI-integrated tools 
UX deliverables and producing highly detailed handover documentation for FE/BE developers 
Creating user-centered design solutions for complex use cases, developers and the wider product team
Observing and analysing metrics from user research sessions
Designing animations for micro-interactions
Liaising with PMs to present design solutions
Maintaining, scaling and producing documentation for the extensive design system.

Sep 2021 - Jul 2022

Creating user-centered design solutions while adhering to GDS (GOV.UK) design standards
Collaborating with project managers and key stakeholders to identify and communicate user needs.
Providing assistance and guidance to junior members of the product team. 
Conduct UX research to validate design solutions and effectively communicate findings to cross-functional teams and management.
User stories / Prototypes (lo-fi and hi-fi) / Wireframes and flows / Design specifications.
Presenting design concepts/user journey flows to team members and management.  

Feb 2021 - Aug 2021

Evolving components and documenting guidelines for the current design system in order to build high quality interfaces across the product ecosystem.
Designing product solutions for iOS, Android and web applications. 
Translating user needs and business objectives into seamless and innovative user experiences.  Participating in user testing sessions, analysing feedback and drawing conclusions for data driven design decisions. 
 Designing complex dashboards and data visualisations. 

Aug 2020 - Jan 2021

Working closely with engineers to ensure that design specifications are developed accurately.  Designing and shipping highly intuitive consumer products for IOS, web and Android.
Ensuring components in design system are kept up to date and are easily accessible for the usage of wider team.  Working alongside user researchers and integrating qualitative and quantitative feedback into problem solving design solutions.
Actively participating and facilitating brainstorming sessions/workshops.
Working in agile environment creating product in sprint cycles. 

Sep 2018 - Jun 2020

Visualising and redeveloping the entire Visithealth user experience, sketching initial ideas, creating wireframes, user flows and site maps.
Defining current product issues and creating interactive low and high fidelity prototypes to test new design concepts (using software such as: Invision, Principle, Framer)
Working effectively in collaboration with product managers, engineers, marketers, user research team, as well as external stakeholders.
Utlilising digital design and communication software such as Sketch, Figma, Zeplin and Adobe CS. 

Oct 2017 - Dec 2017

Strengthening proficiency in Adobe CS (Photoshop, Illustrator, InDesign)
Designing and translating wireframes into functional web experiences, with the consideration of customer user journey
Research and suggest best UX and UI solutions to improve current web presence
Sketching and mocking up user experiences for digital products based on research findings
Adhering to Brand Guidelines and Asset libraries for client design projects
Designing responsive visuals and understanding of a wide range of devices and platforms.
Attention to detail, Grid layout and alignment of UI elements Understanding of colour in cohesion to best design solutions. 

Jan 2014 - Sep 2018

Designing user interfaces in Sketch, Figma and other elements in Adobe CS (Photoshop, Illustrator etc.)
Prototyping digital products in Invision and delivering assets to developers 
Constructing workflows, wireframes and rough user interface mockups (Balsamiq).